Solid Email Marketing Advice For Your Business.
Regardless of how much you might hear about spam emails clogging up the Internet and Nigerian scams draining people’s bank accounts, the truth is that email marketing is a proven money maker. It is even perhaps the most affordable of all marketing mediums in terms of costs versus individuals reached. Read on to learn how you can tap into this tool.Never send out unsolicited marketing emails. If you send emails that are unsolicited, people will think you are a spammer. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Avoid sending out important marketing messages too close to major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are exceptions, of course. For example, an email about your Black Friday deals.
Find out who your competitors are and sign up to their emails. You will be able to see what content, they are sending to their subscribers and figure out what aspects to use and which to stay away from. Just be sure not to steal their content, as this could constitute plagiarism.
It is very important that you gain permission from anyone before sending correspondence by email. If you don’t have permission, people will not trust you and you will build a bad reputation. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
Color is important, even when it comes to email! Your email messages should have a consistent color scheme that is both professional and easy to read. This is especially important once you start designing more advanced, HTML rich messages. If you are unsure about making your own selections, a little Internet research can point you towards excellent color schemes.
Diamonds may be forever, but permission is not. Even after you have subscriber permission, renew it somehow after around nine months, since that is the typical expiration date of permissions given. Not only will prospects feel respected by your polite behavior, you will rapidly identify who is really interested in your material.
Be sure to test your email messages on different platforms to see what they look like to the readers. After you’ve deemed a particular design perfect, see how it looks in all major browsers, operating systems, and email clients. The way that Windows Hotmail looks is very different from the way Linux Gmail looks.
When you’re making a form for people to sign up to your emails, provide them with a list of what you’re going to send. Tell them exactly what kinds of emails they’ll be getting and when they’ll be getting them. This will help subscribers that are new know what to expect.
If you are following up with clients through an email, try following up with a press release concerning your company. Include a statement on your message that tells your clients to register on the below link. The concluding P.S. could tell them to view all the examples on the link that was provided in the email.
Getting permission to send emails is not difficult to get. You can use discounts, coupons, special offers and even flyers given out in trade shows to get customers interested enough to receive your emails. They can sign up on your website among other methods. By being friendly and offering a good incentive to sign up, customers may even give you access to personal information and their personal preferences.
If you decided to read this article, it was because you were thinking about making money through email marketing. Now that you have read this article, you know a few points about approaching it. Apply the insights and advice provided in the previous paragraphs, and you can find success in email marketing.
To Your Success!
March 10, 2014 Email Marketing